Saving your community affairs department

As television stations around the country look for ways to cut costs in the face of dwindling revenue, increased operating expenses, and economic turmoil, many have already dramatically reduced the staff alloted to, or even entirely eliminated, their community affairs departments. Now, with the future viability of local media often called into question, you can sense the fear in the halls of most broadcast companies. Change has come to our industry. Make no mistake. But this is a time for your community affairs department to be leaders of that change not its victims.

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