Twitter by numbers for local newsrooms
As more and more local newsrooms embrace social media as marketing and distribution channels, it becomes increasingly easier to catalog our missteps into the space. Microblogging site Twitter, in particular, has been susceptible to misuses by our industry. Lost Remote pointed out Chron.com’s poor use of Twitter in pushing truncated headlines during Hurricane Gustav, and a Colorado newspaper’s decision to twitter a three-year-old boy’s funeral garnered them a number of slaps on the wrist from even the national press. While there are bound to be some of these missteps, they’re far from unavoidable. To that end, I’ve tried to outline some basic concepts and concrete steps that will help your newsroom better leverage its Twitter presence and, hopefully, without repeating some of the mistakes of our colleagues.
